00 Your instructor
Claudio Erba
Founder · CEO · Nasdaq journey
Claudio spent 19 years building Docebo, a B2B SaaS learning company: from the first million in revenue to the TSX and later the Nasdaq. A market cap above $1B, with a team that grew from 0 to ~1,000 people.
This course is that journey — 28 lessons, one a day — distilled into a playbook you can actually use.
01 The course
Scaling a company from 0 to 1,000 employees — and through an IPO.
28 lessons, one a day, in zick chat. Under 2 minutes each. Free.
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Your first lesson lands tomorrow, as a message in zick chat.
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Open the student portal →010 The curriculum
28 lessons. One a day.
The full chapter list, in order — from the org chart to M&A. Each lesson takes under 2 minutes in zick chat: a short brief, a handful of takeaways, and one prompt to apply it to your own company.
How the course works, the mindset, the SaaS model, and the shape of the whole journey.
- 01Course overview and structure
- 02Philosophy and antifragility in business
- 03Understanding the SaaS recurring revenue model
- 04The founder's journey: from zero to IPO
How structure and people change as the company grows — and the org-design mistakes to skip.
- 05Organization: structure, people, and evolution
- 06Building effective organization charts
- 07Avoiding common organizational mistakes
Segmenting the market, module vs. platform, running innovation, and pricing & packaging.
- 08Market segmentation and the bowling pin model
- 09Product strategy: module vs. platform and segmentation
- 10The product innovation journey
- 11Product innovation: frameworks and mistakes
- 12Pricing and packaging strategies for growth
- 13Analyzing real-world pricing frameworks
- 14Stickiness, adoption, and product data strategy
A repeatable sales motion, the marketing org, demos, events, and selling abroad.
- 15Sales basics: pipeline, personas, and process
- 16Scaling your sales organization
- 17Marketing organization: roles, silos, and strategy
- 18Product demos and creating the wow effect
- 19Events: lead generation and relationship building
- 20Internationalization: expanding your business abroad
- 21Advanced sales topics: government, partners, and tools
Growing, assessing, and paying a team that keeps doubling.
- 22HR evolution: teams, diversity, and mental health
- 23Performance assessment and feedback
- 24Compensation frameworks and incentives
Delivering the product, the finance and governance layer, leading at scale, and M&A.
- 25Professional services and customer success
- 26Finance, legal, and governance essentials
- 27Leadership principles and values in scale-ups
- 28Acquisitions and M&A: strategy and pitfalls
100 What each lesson gives you
Not theory. Things to do.
A short brief, five or six concrete takeaways, and a prompt to apply it — drawn from real founder journeys, successes and mistakes alike.
What actually happened
Drawn from real founder journeys and decisions — not frameworks for their own sake.
0 → 1,000 people
How each function — org, product, sales, HR, finance — looks different as headcount grows.
And how to skip them
Most chapters call out the common mistakes so you can avoid making the same ones.
250 How it works
Sign up today. Start tomorrow.
Let me in
One form — work email, your company, your role. Takes a minute.
Check your email
We'll send you everything to get started — how to sign in, what to expect. Open it before the morning.
A lesson a day, in zick chat
Starting tomorrow, one lesson arrives each day. Read it, answer the prompt, done in under 2 minutes.
Ready? Your first lesson is on its way.
28 lessons, one a day, in zick chat. Under 2 minutes each. Free for founders and the operators around them.
Let me in →1000 Questions
Before you sign up
What is this, exactly?
Claudio Erba's execution playbook for scaling a company from zero to around a thousand people and through an IPO — built from his 19 years actually doing it. 28 microlearning lessons, one a day, delivered through zick chat.
How much time does it take?
Under 2 minutes a day. 28 lessons, one per day — roughly four weeks. It's built to fit between meetings.
Is there a cost?
No. Claudio built this to give away — his words: “for free, the possibility to build a big business.” You'll need a work email to join.
Who is it for?
Founders, and the operators making calls alongside them — on org design, pricing, sales, hiring, the board, the raise, the exit — while the company is still being built.
What is zick chat?
It's how the lessons reach you — short learning experiences delivered on your mobile through zick chat. No new platform to check. Learning comes directly into the tools people already use. A lesson arrives, you reply to a prompt, you're done for the day.
Whose story is it based on?
A B2B software-as-a-service learning company Claudio built and took public — first on the TSX, then the Nasdaq. The lessons are his point of view, mistakes and all.
What happens to my details?
You'll get the course through zick learn, the student portal, with all the instructions by email. Your details also reach the From Zero to 1000 team so we can help you along the way. Nothing is sold or passed on.